This past week, I read a colleague's Facebook thread where someone commented that bloggers are really lucky and that they just get stuff for free.  They went on to say that all of the reviews that we write are doctored up just to get free items and that they are not honest and authentic.  Short of having my head blow up and confetti come out of it when I read this, it's safe to say that it really struck a nerve.     Let me begin by saying that yes, bloggers are in a unique situation where brands seek them out to try out their products.  However, this arrangement is not without its strings attached.  If only we could be so lucky that companies just jump at the chance to throw rose petals at our feet... There is a reason why they want us to review their products, because we have an audience.  So, when brands send products for review, the hope is that bloggers will share their experiences around the products with their readers.  You see, there is an exchange of services.     As far … [Read more...]