Make Your Kid’s Passion Clear With Mott’s! #ClearPassion @Motts #Ad

    Being a parent certainly does not come with an instruction manual. As your kids get older, they start to assert themselves as individuals and share their goals and passion with others. My thirteen year old son has always had a passion for music and singing and, lately, he is also starting to express his individuality through his clothes and his hairstyle.

    This summer, Mott’s is introducing NEW clear applesauce pouches that not only provide parents with a healthy snacking option, but also make it “CLEAR” that they echo the passion that moms have for their kids’ personal talents and interests.

    Until August 30, parents can submit photos of their kids pursuing their passions via Twitter or Instagram by tagging @Motts and using #ClearPassion and #sweepstakes for a chance to win. One grand prize winner will also receive a year’s supply of Mott’s for the family.

    As you can see, my son loves enjoying these new applesauce pouches while he hangs out with me outside. I love that he is choosing a healthier snack while enjoying the August weather here in New York City. My favorite part of his asserting his passion and uniqueness is his hairstyle which is perfect for him and I personally love!

    To celebrate the launch of their clear applesauce pouches, Mott’s is giving parents a new reason to share their kids’ #ClearPassion. Parents can share a photo of their kids pursuing their passions on social media for a chance to win free product, and five (5) lucky winners will be chosen to have their child’s passions amplified!

For more information about Mott’s #ClearPassion sweepstakes and new clear applesauce pouches, visit

Let’s Discuss: What are some of the things that your kids are passionate about?

Disclosure: I participated in this campaign on behalf of Motts®. I received a promotional item as a thank you for participating and to facilitate this review. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”


© 2019, Tough Cookie Mommy. All rights reserved.


  1. Life is all about passion and choosing to live healthy perhaps such an important choice for all of us. Nice read.

  2. Emman Damian says

    I love Mott’s clear applesauce pouches! It looks so convenient. I know kids will love it for sure!

  3. What an interesting campaign Mott’s has launched. I like the angle they take to make clear the kids’ passion within a healthy snack.

  4. Our kids love Mott’s applesauce. The variety and easy containers make them the perfect snack for being on-the-go. I need to pick up some of these pouches!

  5. I think it’s so important to let your children pursue their passions and lead the lives that they imagine for themselves. It’s wonderful that you’re encouraging them to do so!

  6. This is such a great way to encourage kids to pursue their passion! Such a great campaign from Mott’s!

  7. Amazing perspective from the author. Keep up the good work.

  8. Annemarie LeBlanc says

    I have always encouraged my kids to go after their dreams. No matter how difficult it is, as long as the road they’re on will lead them to fulfill their dreams, I will be right there behind them, encouraging and sending them love.

  9. My kids all have varying interests. One loves Harry Potter & running. Another loves physics (all things science & math) and basketball. The youngest loves video games and wrestling. It’s so important to help kids pursue their passioins.

  10. Love it when brands care about our family’s health. From an early age, my daughter was passionate about technology. I’m happy to say she graduated from NYU and now headed to University of Michigan for her masters and Phd!

  11. Interesting! I haven’t tried mott’s applesauce but I think it’s worth a try. I can’t wait to see more people using #clearpassion hashtag. It’s good to see that you encourage parents to share their kids’ aspirations in life. I may not have any kids yet but I’ll share what my niece wants, her passion is to take care of others.. I can see her pursuing her career in education or medicine.

  12. I am SO glad they are making them clear. That’s a genius idea and eases my mind about what my kids are eating!

  13. Faith Roxas says

    What a bright idea to make kids eat healthy. This is an additional healthy snack on my list now.

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