Celebrate A Decade Of Good Together! #CelebrateGood #ATTInfluencer @ATT #Ad



    Today was a wonderful day at the school where I am a teacher.  We had Career Day and our students had the opportunity to meet various professionals from different fields and interact with them by asking questions and listening to their stories.  I was proud to be a part of it because it is a wonderful way to broaden the horizons of these kids while giving back to the community.  

    As an educator, I stand behind any initiative or brand that makes it a priority to pay it forward once they achieve a certain level of success.  AT&T supports TOMS in celebrating a decade of good together that has resulted in TOMS distributing more than 60 million pairs of shoes to children in need.  

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    AT&T has been with TOMS since the beginning of the company and is thrilled to celebrate its 10-year anniversary with Blake Mycoskie and his team.  I have personally been a customer of AT&T for over ten years and it makes me feel good to know that I’m giving my business to a company that values human beings and wants to make a difference.

    AT&T is celebrating TOMS 10-year anniversary by bringing fans a behind-the-scenes look at the history of their collaboration through a special VR experience, “A Walk in Their Shoes,” that will immerse viewers in an actual giving trip.  It began as a simple idea where TOMS pledged that for every pair of shoes they sold, they would also give a pair to a child in need.  AT&T supported this vision of putting giving first and, with their amazing network, they are allowing fans to connect with the wonderful work that TOMS is doing around the world.  


    AT&T’s network is something that I know quite a bit about since I have used it to grow my own brand and digital presence from the inception of Tough Cookie Mommy.  Being able to connect with my readers from around the globe remotely has allowed me to network and establish bonds with some amazing people.  

    None of it would be possible if had a mobile network that was slow or unreliable.  I have the freedom to travel the world, if I want to, and still be able to conduct my business affairs from anywhere in the world.  Now that is the kind of company that you can rely on which is why I’m not surprised that AT&T has been loyal to the TOMS vision since the very first moment.

This is me conducting my business from anywhere in the world!

This is me conducting my business from anywhere in the world!

    Many of you are probably wondering what VR is exactly.  Basically, it is a storytelling device that immerses you with the charitable work that TOMS is doing around the world with the support of AT&T’s amazing network.  It allows fans to use their mobile devices to engage and share using new and exciting technologies.  Today, I was envisioning being able to share activities in my middle school with other middle schools around the country using this very same technology.  The possibilities are virtually endless!

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    You can experience “A Walk in Their Shoes” personally at various events.  Its setting takes place in Colombia and you will be able to turn, move and experience the action as if you were there.  If, for whatever reason, you cannot attend these events, it will be available in the Oculus store and via 360 video on AT&T’s YouTube Channel.  TOMS will also include cardboard viewers in 100k pairs of their shoes that are sold online.  This VR experience will debut in Santa Monica, CA on Friday, May 6!

    To find out more about the AT&T and TOMS collaboration and their decade long legacy of paying it forward by visiting the AT&T Website.  It’s a great way to get your family involved in making our communities better and teaching your children how to give back!

Let’s Discuss:  What are some of the ways that your family gives back and makes your community a wonderful place to live? 

Disclosure: This sponsored post is being shared on behalf of AT&T. All opinions are 100% my own. I only recommend products or services I use personally and I believe will be “family friendly.” I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 “Guides Concerning the Use of Endorsements and Testimonials in Advertising.

© 2016, Tough Cookie Mommy. All rights reserved.


  1. We help out at our local church food bank and I’m thinking that I need to do more volunteer work since I’m home all the time now. While I’ve never used ATT I’ve heard great things about the company and I do know quite a lot about TOMS, own too much of their shoes. However I used to be a fan, but not so much anymore but that’s a long story. 🙁

  2. Very cool video. It is nice to see where those shoes go and how excited the children are to get something so simple as a new pair of shoes.

  3. Megan McCoig says

    Wow. What a wonderful experience. I love TOMs shoes, and the VR experience is such a good way to show off how they help around the world!

  4. I love their charity work. Buy one pair of shoes to give away other pair for those who are in need. Having good connection for mobile network is very important especially when you are miles away from home and have some work to do that rely on using mobile network.

  5. I love Toms and it’s not only because my daughter and I both wear their shoes. It’s their business philosophy and making an effort to focus on things other than the bottom line. It’s a good collaboration between brands.

  6. TOMS shoes are so awesome. I love their shoes and what they stand for.

  7. Robin (Masshole Mommy) says

    We volunteer regularly. In addition to donating to the food pantry, we do trash pick up in town once a month.

  8. Love that a big corp like AT&T is doing something so good in the world. I use them all the time and will keep using them now.

    • Robin (Masshole Mommy) says

      It makes me happy to hear when big companies give back, too!

    • I have had AT&T since before they were in existence! I came over as a Cingular customer a million years ago. No complaints from me and this giving back is an even bigger bonus to me!

  9. I love when bigger companies like AT&T give back! It makes me want to use their services more when I see that.

  10. I have heard about this project with AT&T. I am so glad to see them helping others.

  11. I am a customer of ATT and I love seeing that they are doing good around the world. The photo of the shoes is awesome!

  12. Kudos to AT&T and Toms for this great campaign. I tend to patronize products that allow me to give back to the community. This is an awesome way to share the blessings!

  13. My best friend uses ATT and always has service! Our family loves to give back by getting involved in church and other activities around the community.

  14. I love that AT&T have collaborated with such a renowned organization like TOMS who often do a series of charitable projects each year. First time that I am hearing of ATT but I love their do good philosophy!

  15. Tom’s sounds like a wonderful company. So many children worldwide are forced to go barefoot or to wear shoes that do not fit. I applaud Tom’s and AT&T for helping them.

  16. My kids love to volunteer and also love to donate. They are constantly wanting to donate any money they earn for some cause. It is sweet to see that they have such giving hearts.

  17. Awesome video! What a great message this AT&T campaign is conveying! Lovely.

  18. Neely (@Neelykins) says

    WE really love volunteering at shelters. Especially when Dallas had such bad storms and there were so many misplaced animals.

  19. I love the way large corporations give back to the community. I’m a proud AT & T customer and even prouder now that I know about this project.

  20. Giving back and getting involved with the community it is so important. Great that AT&T is helping =)

  21. What a great collaboration! Our family gives back in lots of different ways. Just recently our church brought boxes of food to 1400 families in the area. It was fantastic! We love doing that. Glad that a company like AT&T will give back like this.

  22. CourtneyLynne says

    How awesome of AT&T for doing this! I love it when I hear big corporations are tying to help out in the world. Props to you AT&T.

  23. This is great! I love how companies work with others to provide benefits for those less fortunate. When we were in the US we only used AT&T. It was the only cell phone provider I ever used.

  24. I don’t use AT&T now but we used their cell service in the past. It’s great that they are working together with Toms to encourage kids to get involved in charitable work. Helping community is so important and best instilled young. We do some volunteering with my husband’s work and are looking to get more involved in the future.

  25. I love Toms and thank you for sharing this information, I had no idea. I’m an AT&T customer over tens years as well.

  26. Oh my, TOMS are super popular here in Southern Cali and my family has been loyal AT&T fans for probably 8 years! I volunteer a lot (cuz I don’t have enough to do LOL), and one of my favorite places to give back is to go and help with Game Night at DownsTown, a series of residential homes in North San Diego County for adults with developmental disabilities, such as Down syndrome. We always have so much fun when we go there, the residents give back to us as much as we are giving back to them <3

  27. This is great of AT&T, when companies give back it really show what they are about, and the type of people they have working there.

  28. Once or twice a year, we collect toys and clothes that my son is no longer using and we give them away to a Church. It’s so important to teach them when they are young.

  29. The event itself sounds wonderful! Love how AT&T has paired with such a great foundation. I’ve never tried their services before, but this has me thinking about it!

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