Let Inspiration Fuel Your Dreams! #ForTheDream @CocaCola #Ad

*This is part of a sponsored collaboration with Dime Media and Coca-Cola.  However, all opinions expressed are my own.


    I’ve been a teacher for almost twenty years and have tried to instill in every single one of my students the importance of going to college.  I teach in an impoverished neighborhood in Bronx, New York and many of the children who attend our school come from homes where they experience financial hardships.  Unfortunately, their budget doesn’t always allow for aspirations to get higher educations to be nurtured which is very sad when you consider how bright and talented my students are.

    In the last few years, we have created a college and career readiness program to inspire our students to set goals for themselves of getting college degrees in the future.  As part of this program, we schedule tours of local college campuses and even organize a career day every spring to introduce our students to Hispanic professionals who live and work in our community.  It has been a wonderful way to get these kids excited about going to college and to fuel their dreams and hopes for the future.

    Hispanic families place a tremendous importance on the value of having an education and Coca-Cola is honoring this tradition by partnering with the Hispanic Scholarship Fund to support Latino students on their path to college.  As part of their partnership, Coca-Cola and HSF are helping Hispanic families prepare, plan and pay for college.

    The Coca-Cola HSF For The Dream National Scholarship Program aims to provide Hispanic families with the resources that they need to put their teens on the path to college, Coca-Cola made a $150,000 donation to HSF, to be awarded in college scholarships to qualifying students who apply from January 1 to March 30, 2016 at www.coke.com/ForTheDream.  

    Parents and students can find important resources and information to help them apply to the #ForTheDream scholarship before the March 30th deadline.  Coca-Cola understands the importance the Hispanic families of my students place on education, and wants to help them prepare, plan and pay for college, while aiding their Latino students achieve higher education!

Let’s Discuss:  What steps are you taking to put your child on the path to college?

Disclosure: This is part of a sponsored campaign with Coca-Cola and Dime Media. However, all opinions expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” 

© 2016, Tough Cookie Mommy. All rights reserved.


  1. This is such a great thing that Coca Cola is doing. I love this! What a great opportunity for us Latinos!

  2. I love this campaign by Coca cola. Dreams are free, however, I believe every child should have a chance to go after that dream. Kudos to Coca cola for putting the welfare of the youth as their priority.

  3. I love that Coca Cola is doing this. This is a great scholarship program for Latinos.

  4. This is such a great opportunity for all those Hispanic students trying to achieve the American dream! The partnership with Coca-Cola and HSF is tremendous!

  5. I love it when companies like Coca-Cola support Latino youth so that they can make their college dreams come true!

  6. Robin (Masshole Mommy) says

    I truly hope that my kids decide go to college. Chris and I are trying to save for it and hope it helps them – even a little.

  7. I am putting my kids on the right path by homeschooling. I also started reading to both right from birth.

    • I read to mine from birth too. My mom was a big reader and she instilled it in me. I’m passing it on to my kiddos too. 🙂

  8. I’m not a huge fan of sponsoring specific ethnicities over others. I hope America will one day soon value and promote every child/student based on their economical challenges/adversities, rather than their skin tone.

  9. It’s always nice to hear when big companies like Coca Cola give back. This is a great opportunity for the Hispanic students. I hope they will also support other cultures.

  10. I like supporting companies that give back. This is a great opportunity for Hispanic children. Every child has a right to an education.

  11. Coke never fails to amaze me with all that they do! I love this! 🙂

  12. I think this is wonderful. I think more kids need to know they are worth it!

  13. I love what Coke is doing to help the Latino population with college. I think it’s a shame that those who have the will and the grades are still often unable to afford college.

  14. This is really nice. Everyone deserves a chance to attend a college.

  15. We set up college funds for our kids as soon as they were born and added money until they were ready to go to college. We also helped them look for grants and scholarships.

  16. This truly is a positive thing Coca-Cola is doing for the Hispanic community.
    The scholarship is substantial and for a great purpose.

  17. Higher education should be attainable for anyone who wants to go. With the costs of college always on the rise it is difficult for those with low incomes to help their children. I am so happy that Coca Cola is helping and only wish more companies would as well.

  18. This sounds like an amazing program. It’s great that Coca Cola is looking out for students by providing money for scholarships.

  19. Oh my daughter has been talking about college since she was little, thankfully. We have a fund set up for her college, which will help a lot.

  20. It is definitely so important for our kids to go to college. They are our future!

  21. My sons are adults and have graduated from college. We had a college fund for our kids established from early on and so they were able to graduate from college debt free.

    What Coca-Cola is doing is truly wonderful and it is so good to see kids having these opportunities.

  22. Fueling their hopes and dreams for the future is a very admirable thing to do. I love that Coca Cola has the same mindset. Every child should have the doable option.

  23. I wish the adults in my life had been this supportive when I was growing up. That is my goal for my son and daughter. To be supportive, to help them any way that I can to make sure that they have the opportunity to go to college when the times comes.

  24. CourtneyLynne says

    Omg what a fantastic campaign!!! Every child needs to shoot for the stars and know they can accomplish anything!

  25. I agree with you 100% that it’s vital for young minds to enroll and success in college. Although some may not be able to afford college on their own, it’s important to educate them on all the wonderful scholarship and grant opportunities. Thanks for this share and I am so glad company’s like Coca-Cola have scholarships!

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