Enjoy The Moment This Back To School Season! @MinuteMaid_US #DoinGood #DimeMedia #Ad

*DISCLAIMER: This is part of a sponsored collaboration with Minute Maid and DiMe Media.  All opinions are my own.


    This week here in New York City, students have headed back to school and I am back in the classroom teaching seventh and eighth grade like I do every year.  This is a very exciting time in our home with shopping for uniforms and school supplies.  However, it is also a time of sadness for me because, as a Working Mom, I really enjoy the time that I get to spend with my boys over the summer.

    As a result, I try to cherish special moments throughout the school year despite the fact that we are often bogged down with hectic school and work schedules along with daily extracurricular and sports activities.  I’m sure that many parents feel the same way that I do and often wonder whether they are spending enough quality time with their kids.  The truth is that most of us are doing a much better job at being parents than we give ourselves credit for.


    Minute Maid’s “Doin’ Good” campaign is celebrating moms and dads like us who, despite our own misgivings, are doing better at parenting than what we will admit to. It’s all about the notion that we are great parents, despite not always conforming to what society says makes a perfect parent.  

    What really matters is maximizing on the time that we spend with our children, and persevering through of some of the more difficult aspects of being a mom or dad.  It’s also about not judging other parents and being more tolerant of their efforts.  Let a friend, sibling or other relative know that you think they are doing a great job as parents.


    This back to school season, I plan on being a little more kind to myself and not letting our new normal get to me.  I know that I am a good mother and I will take advantage of every moment to show my boys that they are everything to me.  From spending five minutes together talking in the morning before school to laying in bed reading a book with them at bedtime, I will use this time to connect with them.  We are all doing a much better job than we give ourselves credit for and it is time to change that…

Get social by connecting with other parents who are “Doin’ Good” on Facebook and Twitter!

Let’s Discuss:  Do you know someone who is doing a much better job as a parent than he or she might think?

Disclosure: This is part of a sponsored collaboration with Minute Maid and DiMe Media. All opinions are 100% my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

© 2015, Tough Cookie Mommy. All rights reserved.


  1. LOVE this campaign! I went and checked it out and there are so many great stories here – like your own! Wow I could not handle teaching LOL especially at that wild and unruly age but also a VERY fun age too! They are learning so much about their roles in the world aren’t they!
    You look like a fun mom for sure! So what if we are somewhat unconventional I think that is the new norm 🙂

  2. Robin (Masshole Mommy) says

    What an awesome campaign! I think there are so many parents who are doing a lot better than they realize they are.

  3. To answer your question, I would say my wife. She is always so hard on herself and worried that she isn’t doing things right, but when I compare to other parents she stands head and shoulders above them.

  4. I think the majority of parents are doing better at BEING a parent than they think they are. I know lots of moms and dads who are their own worst critics!

  5. Love the premise of this campaign. Good luck this school year!

  6. Awwwwwwww my nephews are so adorable! This is one of the best campaigns I’ve seen !

  7. A mother’s role has always been an important role to their family. The mother would have many tasks along with all the things they handle. They feed their baby, do house chores, budget for their finances and many more. I salute all the mothers.

  8. This sounds like a pretty awesome campaign! Hope you have a fantastic school year!

    I think my husband is doing a way better job than he gives himself credit for, and thats a shame. I tell him all time!

  9. Back to school is like the start of another new year! Off to a good start?

  10. We tend to underestimate ourselves when it comes to being good parents. We don’t realize that we’re actually doing way better than we think.

  11. In response to your question, I think single parents are the ones who deserve a good pat on the back. They are really doing a good job raising a family all on their own.

  12. I definitely know moms who are too rough on themselves, myself included! Sometimes you have to step back and look at the bigger picture to realize that you are doing good.

  13. I didn’t know that you were a teacher. No wonder you’re so awesome!! I think every parent has had that time when they feel like they aren’t doing things right. Then we just look at our friends and realize that everyone else is dealing with the same thing. Stay true to your beliefs and lead your family with your heart! 🙂

  14. Moms are always to hard on themselves. It is always great to hear someone say you are doing a good job. We need to be supportive of each other.

  15. It can be hard to see yourself the way others do. I always try to let my friends know they are doing a great job.

  16. This is such an wonderful campaign. Honestly I guess many parents are at their best than what they usually think about them. My husband has been doing his best despite how busy he is.

  17. Yes, many of my friends often feel like they are failing as parents when they are actually doing their best which is more than enough.

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