General Mills Brings The Minions To Your Cereal Box! #Minions @GeneralMills #Giveaway #Ad



    As you all know, my family and I had the opportunity to head to New York City to see the advanced screening of the Minions movie.  You can read all about our adventures HERE!  Not only did we enjoy the film immensely, but we are now obsessed with collecting Minions memorabilia and collectibles.

    In the nick of time for their new movie to take the summer box office, General Mills has partnered with the Minions to offer exclusive Minions Buddies in specially marked boxes of General Mills cereals!

GM logo

    General Mills is wants to continue to connect their fans with what they love.  Nestled inside each box, you will find one of six select Minions Buddies about to hit the big screen.

    Minions aficionados and cereal fans can both collect all six Buddies in each participating brand of General Mills cereals, including Honey Nut Cheerios, Banana Nut Cheerios, Cinnamon Toast Crunch, Reese’s Puffs, Trix and Golden Grahams.



    These specially marked boxes of Big G cereals hit store shelves this month, for a limited time only. General Mills has additionally released specially marked packing of participating Betty Crocker fruit flavored snacks, including Fruit Roll-Ups, Fruit by the Foot and Gushers.

    We are giving away a prize pack containing a participating General Mills cereal, a box of a participating Betty Crocker fruit flavored snack, an exclusive Minions Buddy and a $25 Fandango gift card to see the film in theaters this month.  You can add these to your growing Minions collection and proudly call yourself fans like we do!


Let’s Discuss:  What do you think about pairing the Minions with your favorite General Mills cereals?


Our Sponsor is giving away a prize pack containing a participating General Mills cereal, a box of a participating Betty Crocker fruit flavored snack, an exclusive Minions Buddy and a $25 Fandango gift card to one reader of Tough Cookie Mommy!a Rafflecopter giveaway

Disclosure: I participated in this campaign on behalf of General Mills. I received a promotional item as a thank you for participating and to facilitate this review. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

© 2015, Tough Cookie Mommy. All rights reserved.


  1. Kids love to buy cereal with their favorite characters on the box. We don’t eat much cereal or fruit snacks but I really love those minions. They need to put them on all sorts of products! They are too cute and funny!

  2. chickie brewer says

    I think it is an interesting idea especially when you are a General Mills cereal fan!… I love minions and this is going to be one great movie.. I can’t wait to see it!

  3. Mary Happymommy says

    My kids love the Minions and GM cereals. I think it’s a great partnership.

  4. We love the cute little minions and General Mills cereals. The minions make everything fun. I think they go great with GM cereal. 🙂

  5. Rebecca Lock says

    I think it is great. Minions are fun to see on almost anything.

  6. It is a great combo, my Granddaughter loves both of them.

  7. Jessie C. says

    I love the pairing the Minions with General Mills cereals, two of my favorite things together.

  8. These are our favorite cereals and my kids are all about minions. We need a few more to complete the minions.

  9. Ellie Wright says

    I think it’s great. My boyss love the Minions and Cinnamon Toast Crunch. They make a great pairing.

  10. Janet W. says

    This is a great pairing of products! My grandsons love eating General Mills cereals and adore the minions!

  11. I think it’s great to pair the two! They are both a lot of fun!

  12. Anastasia Falling says

    I think Minions and my cereal are a fantastic combination 🙂 I love the Minions and I’m looking forward to seeing the film as well as seeing them on my cereal box! They are just so super cute and fun 🙂

  13. Adrienne Gordon says

    I think it’s a fun idea, makes it more interesting to see the cereal.

  14. GM cereals are fun and so are the minions! Perfect combo!

  15. Cynthia C says

    Think kids will enjoy having breakfast with Minions. Fun all around!

  16. Maryann D. says

    I think pairing the Minions with our favorite General Mills cereals is a good idea because children and adults like these cereals and enjoy the Minions.

  17. Amanda Sakovitz says

    I think its a good idea to pair the two. I like the cereals and the minions.

  18. meagan bs says

    sounds like a great idea, the kids love the minions characters on the boxes.

    • Jennifer Williams says

      My son was begging for the Cheerios yesterday because of the Minions. So glad it was a healthy cereal.

  19. Tari Lawson says

    Personally, it makes no difference to me if anything is paired with my favorite cereal, however, I can see where kids would love this.

    • Tari Lawson says

      I could not get my info verified as I don’t have social media verify I am a real person. Ugh.

  20. I think the Minions and General Mills cereal is a great match up. They are two things that kids enjoy. Thanks for the giveaway!!

  21. Kristin Goodson says

    I love pairing them together! My son will be so excited to get his favorite cereal AND a minion in the same box! We will definitely enjoy going to the store to get them. What a great idea!

  22. Catherine S says

    Looks like I am going to have to go buy some cereal. I love the Minions they are so cute and funny.

  23. How awesome! You can’t go wrong with General Mills OR Minions!

  24. shelly peterson says

    My grandson is a big Minion fan and loves cereal so it’s a great pairing

  25. I like the idea and I think it’s smart and will help sell more cereal.

  26. I think kids will really enjoy seeing Minions on cereal boxes. Plus it’s fun to collect the toys.

  27. Heather Hayes Panjon says

    I Love THat General Mills Cereals And Minions Are Teaming Up, I Think It Is Extra Fun.

  28. Looking forward to seeing what all the buzz is about with the minions. I really enjoy a lot of the cartoons online with the minion characters.

  29. Patricia says

    I love the paring. It will make breakfast fun.

  30. beth shepherd says

    I really like it. I love the minions and cereal. Great combo

  31. Robin (Masshole Mommy) says

    We just LOVE the Minions in our house. I am going to pick up a box of this cereal!

  32. Margot C says

    We always have Cheerios in our house. That’s just a fact. Cereals have had cartoon and movie tie-ins for as long as I can remember. there’s nothing wrong with that. Alysia loves the Minions (heart Dave!) and can’t wait to see the film. If there are Minions toys in her cereal, so much the better.

  33. Jennifer Williams says

    Thank goodness Minions are so cute because they are everywhere. We had to get Cheerios yesterday because of the Minions!

  34. tammy shelton says

    I think it’s a great idea. Makes me happy.

  35. Those are adorable! Yummmm, I’m hungry for cinnamon toast crunch now. I can’t wait to take my boys to see this movie, it looks hilarious!

  36. I love the combo, minions are awesome

  37. Sarah Hall says

    I think it is a wonderful idea since I eat Honey Nut Cheerios almost every morning and my grandson loves the Minions. So I give them to him when I get them out of the box.

  38. I like it’s awesome! They are cute & who wouldn’t want to see these guys on their cereal!

  39. steve weber says

    This pairing is a no-brainer.. genius marketing.

  40. I’m going to see if we have this here in Canada. My kids love the minions, so of course they will want them!

  41. We’re going to see Minions tomorrow. I hadn’t really thought about what you would pair with it, but my kids LOVE Honey Nut Cheerios. We just bought enough for the next month.

  42. Austin Baroudi says

    I think It’s wonderful! My daughter and nephew will love it!

  43. Kim Henrichs says

    It’s a fun idea because THEY are fun and everyone seems to love the Minions!

  44. Those are really cute! I bet my kids would love these minion toys and they love Honey Nut Cheerios, sounds like I need to pick some of these up.

  45. Got my 1st one in Honey Nut Cheerios. BB was lucky; it was the last box on the shelf! Gracias for the giveaway; BB2U.

  46. Ann Fantom says

    We like the Minions and General Mills cereals so I think it is a great idea!

  47. Gina M (Wild Orchid) says

    I think the pairing makes sense! My son loves minions and gm cereals!

    Entered the Rafflecopter as “Wild Orchid”

    Thanks for the chance to win!
    wildorchid985 AT gmail DOT com

  48. This is a great idea. My kids will love getting a minion in a box of there favorite cereal. I will have to pick some up this weekend.

  49. Crystal F says

    I like it. I think kids will choose a product to eat if it has one of their favorite characters on it. My daughter likes a certain cheese cracker because they come shaped like Minions. Thank you!

  50. soha molina says

    I actually think the Minions are a little overexposed. But it does not deter me from enjoying my favorite cereals.

  51. I love the minions so they can go anywhere they want! 🙂

  52. We love that GM and Minions are paired together! My girls have steadily been collecting them out of the cereal boxes. I think we are up to 4 now!

  53. I’m going to have to start stocking up on General Mills cereals! I love the Minions!

  54. The Minions are so cute and I think the pairing is great.

  55. I love the idea of pairing the minions with my favorite General Mills cereal. AND I love that they are in the box. That’s a tradition I miss…and I know my youngest will love it!

  56. eliz frank says

    I’m seeing those minions everywhere so they must be the hit of the summer. The pairing would definitely appeal to kids and households that enjoy those cereals. 🙂

  57. I think kids will love General Mills with Minions!

  58. My sister bought this for her son who is obsessed with minions!

  59. Robin (Masshole Mommy) says

    I love the Minions. I am definitely going to try to collect all of those little cuties. 🙂

  60. Cereal & Minions, what more can you ask for? They’re so cute!

  61. It is a great idea. It makes breakfast more fun!

  62. amy pugmire says

    My kids love the minions. They will love them. anything with minions are a yes!

  63. Darlene Sullins says

    The Minions with my cereal equals total awesomeness!!!

  64. I think its a great idea! We adore the Minions, are super excited about the new movie and we love General Mills cereal!

  65. Brittney House says

    I think its a good idea. A lot of kids love cereal and the minions are hot right now.

  66. My daughter saw this in Kroger the other day and wanted a box so bad!

  67. I just bought some of this cereal today. My kids love it!

  68. I think it’s a good idea to pair Minions with GM Cereals because kids (and adults) love both.

  69. Michelle C says

    I love the idea of pairing minions with our favorite cereals. Makes perfect sense, since kids love both minions and cereal!

  70. Vicki Wurgler says

    I think it is great my granddaughter loves the Minions and we eat General Mills cereals

  71. Melina R says

    I think pairing the minions with the gm cereals is great. My kids enjoy gm cereals and getting a free minion in select boxes is a great fun surprise for them.

  72. kelley wood says

    I think it is an awesome pair! The minions are too cute, and my kids love general mills cereal. What a great combination !

  73. i think it’s a creative marketing ploy. my son begs me to buy the cereal with the minions in it, even though he doesn’t eat cereal.

  74. I love the pairing the Minions with General Mills cereals! I love both the minions and many of the cereals!

  75. Lynda Del says

    I honestly could not think of anything better than to pair the two together.

  76. Neat idea! IT would make my kids want the cereal!

  77. Seems like a fun promotion! I’m looking forward to seeing the Minions movie, looks really funny!

  78. I think it’s awesome! We eat a ton of Cinnamon Toast Crunch and its a nice treat to know theres a cool Minion toy inside some boxes! Fun! Thanks for the opportunity to win this.

  79. Laurel O. says

    We love Honey Nut Cheerios in our family and when I found out they had minions inside specially marked boxes, I got really excited and purchased a few the following day. Pairing the two together was a great idea. Getting a minion toy in a cereal box that I already regularly purchase made it even a sweeter deal!

  80. I think pairing the Minions with General Mills cereals is a great idea!

  81. I think it is fabulous to see the Minions with mine and my kids favorite cereals!

  82. My nephew would get a kick out of his favorite cereals and his favorite movie.
    Thanks for the contest.

  83. I love the minions and pairing them with my favorite cereal only makes me happier each morning

  84. Bill Rotondo says

    The minions are everywhere and I love it!

  85. Jessica To says

    Pairing good cereal and the cute minions together is a great idea!

  86. rich morris says

    My kids love the Minions and it makes them want it which I like as long as the price is comparable

  87. I love General Mills and I love Minions, so I think it is a perfect pairing.

  88. Virginia Rowell says

    I thinks it’s great. Even as a kid (years ago) I loved getting a prize in the cereal box. Back then it was Flintstones and others of that era and I still have a lot of them to this day!

  89. Heather! says

    Honestly, I don’t care a whole lot about it. I know there are a lot of kids and their parents who do, though, so it’s a good idea for General Mills and Pixar for sure!

  90. Mary Happymommy says

    I entered your Covergirl giveaway.

  91. ron schnell says

    Minion Love

  92. Karen Drake says

    I think it is a great idea to pair the Minions with GM cereals, we eat Cheerios all the time and it will be fun to have them together.

  93. I think it’s a great idea to pair the Minions with General Mills cereals.

    I entered your Walmart gc giveaway

  94. Erica B. says

    It’s great…We love the minions.

  95. I think it is a cute idea and I love the two working together.

  96. Stephanie Larison says

    I think the two go great together. My daughter just saw the movie with her grandparents over the weekend, she’s a big fan so she’ll be excited about this.

  97. Keeley Sullivan says

    Its a cute way to get kids interested in trying new cereals.

  98. I think that pairing Minions with General Mills is a perfect match. They seem to go together perfectly.

  99. I would love to trade some of my duplicate minions for ones I don’t have.

  100. Bridgett Wilbur says

    I just loved that you paired the two together. It’s so cute.

  101. kim keithline says

    I love it , I love the minions and general mills cereals so they go great together

  102. Rebecca Peters says

    I think its is a great pairing.. We love minions

  103. Susan Smith says

    I think It’s a great pairing. My daughter and son will love it!

  104. I don’t know one person who doesn’t like the minions; so just as an advertising tool, it’s a win win situation.

  105. Francine Anchondo says

    I love minions and love gm cereals so it is a win win.

  106. tina reynolds says

    Love the super cute minions my kids love them also love my honey nut cherrios

  107. Vikki Billings says

    I think it is awesome cause I love the Minions!!!

  108. I think it’s nice for kids that love minions.

  109. I’m not a fan of the minions but have cousins who love them so I think it’s great for them.

  110. Thank You for the giveaway…we like the promotional tie-in, General Mills & the Minions movie, especially with Cheerios so the kids can collect the Minion figurines from a brand of cereal which we already purchase regularly.

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