Togetherness Defines Today’s Modern Family! #LaFamiliaDeHoy #Ad

*This is a compensated campaign in collaboration with Johnson & Johnson and Latina Bloggers Connect.

    Last December, Johnson & Johnson Family of Consumer Companies revealed the Jiménez family as LA FAMILIA DE HOY™.  This family was chosen to represent the family values of the Hispanic community which included being active, multicultural and keeping up with the modern times.  Juan, Biviana and their three children: Elisa, Diego and Benicio embody all of these qualities and definitely mirror what my family and I consider to be the epitome of the Latino family.

    Like the Jiménez family, our family shares a special bond and we find ways to support each other and be there for one another whenever possible.  Sometimes this includes making arrangements to pick up each other’s kids from school or sharing the cooking responsibilities during family gatherings and dinners.  Family is very important to us and we make sure that we teach our younger generation about their roots and the traditions that have united us for decades.

    My family has many other things in common with the Jiménez family such as the fact that we all live close by to one another.  In 2004, my family and I purchased a multi-family home together so that we could pool our financial resources and make a better life for our children.  We did it to be together, para estar juntos.  Juan’s mother lives in their home to help with her grandchildren along with his siblings who also live nearby with their families.

    Healthy Essentials is proud to present the Jiménez family as LA FAMILIA DE HOY™ as part of their ongoing commitment to providing families with the products to help them take care of one another.  You can see my husband’s and my son’s favorite Healthy Essentials in the photos below.

    Our family has always used Neosporin to help heal our boys’ wounds faster than just bandaging them alone.  With a house full of boys, we regularly have our share of cuts and scrapes and protecting their injuries against infection as well as minimizing the appearance of scars are definitely a priority for us.

    There is nothing more endearing than applying Neosporin to their skin while singing “Sana, sana, culito de rana…”  This is an ages old song that has been used to comfort Latino children through any possible injury or herida that you could possibly imagine.

    If there is one thing that I have learned about being a Familia De Hoy it is that it means finding the perfect balance between the family cultural traditions of the past and those of the present.  After all, togetherness is defined as “warm fellowship between members of a family.”

Let’s Discuss:  What do you think is the true definition of today’s family?

Disclosure:  This is a compensated campaign in collaboration with Johnson & Johnson and Latina Bloggers Connect.  I am disclosing this in accordance with the Federal Trade Commissions 16 CFR, Part 255 “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

© 2014, Tough Cookie Mommy. All rights reserved.


  1. Cynthia Duarte says

    Great post. I also sing the Sana sana song… but I changed it for my girls to “Sana Sana squash banana..” like from the lion king. 🙂

  2. tannawings says

    I like how your family is together.. so many have lost that through the years or through distance. Todays families needmore time together.

  3. Robin Rue says

    I think it’s nice to have family close by. I couldn’t imagine living so far away from my parents that I couldn’t see them whenever I wanted. They are about 20 minutes from me now and that is the farthest I have ever lived from them.

  4. I think the definition of a family has expanded (and rightfully so). I don’t think it is so easily defined.

  5. JadeLouise Designs says

    I miss having family really close. But we are planning to move closer and I am looking forward to that. I want my kids to be able to grow up next to cousins like I did. Amber E.

  6. Family is a group of people who love, support and encourage one another. It definitely doesn’t need to involve any kind of biological relationship.

  7. Lawna Young says

    We are a family of six, and are very close. I think being close, loving, and forgiving, no matter the gender, race, or if you have kids or not.

  8. The definition of family is evolving. It’s more beautiful than ever before. To me, family is a unit of people who love and support one another.

  9. Our family is definitely close. Part of it comes from us all living very near each other, but the love and support we share helps keep us close knit.

  10. Sometimes I wonder what family is I love mine to bits and we are all very close and it amazes me the ease I was excepted by everyone no matter that I wasn’t ‘blood’ there is definitely so much to family x

  11. Rebecca Bryant says

    For me it my hubby and son. I’m not going to whine but i can say my family and I aren’t as close as some should be but I have a wonderful hubby and an amazing son.

  12. For now, I can’t really say since I still have not have a family of my own – but I believe really knowing each of the members, connecting with them, bonding with them – that feeling of warm is what makes a family.

  13. Healy Harpster says

    Congrats to the Jimenez family! As I was reading the post, I found a lot of similarities to the Filipino and Latino families. Our family is very important to us and we help eah other all the time too.

  14. Very beautiful; post and family! Felicidades.

  15. Jennifer Williams says

    You are very lucky to have such a close family. Our family is not close at all, I have my husband and my children, my family is small but we are blessed and love and take care of each other.

  16. Veronica Solomon says

    Congratulations to the Jimenez family. They seem like a very close knit family. That’s always a wonderful way to raise kids

  17. A true definition is whatever works for you. Families come in all different shapes and sizes and sometimes being related by blood is not important.

    Congratulations to the Jimenez family.

  18. You are lucky to have such a close family! Mine is a total of 3000 miles away. very hard to reach, it’s a struggle. I miss them dearly

  19. Amanda Her says

    I voted for the Jimenez family too! I love Johnson & Johnson products.

  20. Mommy2jam says

    A true definition of family ~ A safe haven from the chaos that is all around, a place where unconditional love flows and flows and laughter is abundant. what a great post and I really love their products too! Thanks for sharing

  21. Meagan Bailiff says

    i think todays family is just the feeling of safety and warmness when a group of people love eachother.

  22. mail4rosey says

    You’re so lucky to live close to everyone in your family. Our family is scattered all over the place, and I hate it. :/

  23. I’m not sure there is one definition for a family today – there are so many variables now! But yours is beautiful!

  24. Lean Lacaba says

    I love huge families. Everything just becomes more fun!

  25. Natasha Mairs says

    to me family is the most important thing. we have a very close family, with my mum and dad only live a street away , and so does my sister, grandma, grandad, auncles, cousuins etc.

  26. Family is so important. Without family, I wouldn’t be who I am today. I’m struggling to find a place in the world as I had to move away from my family for my husband’s job, but we are making due. My little family is what matters most.

  27. I think family are the ones who stick by you through the ups and downs. The ones who love you unconditionally, sometimes that means those that aren’t blood related are your family and that is perfectly okay.

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