SodaStream Unveils Scarlett Johansson As Its New Brand Ambassador! @SodaStream @ScarlettJ #Ad

*I participated in a campaign on behalf of SodaStream. I received a promotional item to facilitate this post and as a thank you item for participating.  All opinions are my own.

   Those of you who love bubbles as much as I do will be very excited to hear some important news that I have to share with all of you.  SodaStream, the leading manufacturer and distributor of home carbonation beverage systems, has announced a new partnership with an A list celebrity that will give other celebrity ambassadors a run for their money!

    In an exciting unprecedented press event that was held on January 10th, SodaStream unveiled Scarlett Johansson as its first-ever Global Brand Ambassador.  As their new brand ambassador, she will also be the star of the much anticipated SodaStream Super Bowl ad.  In case you missed last year’s ad, check out why they created so much noise with it!

    Their new Super Bowl commercial is to run in the fourth quarter of Super Bowl XLVIII on Fox on Feb. 2.  Their goal is to show how easy it can be to create your own carbonated beverage.  Obviously, by having Johansson as their spokesperson, they are also depicting how sexy you can also look while doing so.  That’s music to this mom’s ears because I would love nothing more than to look as good as Scarlett Johansson while creating my own soda!

    It seems that choosing Johansson as their global brand ambassador was a no brainer because she has actually been a SodaStream user for about four or five years.  By her own admission, she has give their machines as gifts over the years to many friends and family members.  Personally, I couldn’t think of a more beautiful and talented celebrity to choose as the SodaStream ambassador.  Who better than Scarlett Johansson to help all of us to “Set the bubbles free?!”

Let’s Discuss:  What do you think about SodaStream choosing Scarlett Johansson as their new brand ambassador?

Disclosure:  I participated in this campaign on behalf of SodaStream. I received a promotional item as a thank you for participating and to facilitate this post.  I am disclosing this in accordance with the Federal Trade Commissions 16 CFR, Part 255 “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

© 2014, Tough Cookie Mommy. All rights reserved.


  1. Richard Hicks says

    Sodastream certainly did pick a good representative!

  2. While I disagree with using “sex” to sell anything I have to admit it is a very good marketing tool. It is good to know that she actually has and will continue to use the product she will be endorsing!

  3. Joanna Sormunen says

    Scarlet Johansen is amazing. I’m really looking forward to the moment Sodastream will come to Ecuador and I can start making my own no-sugar sodas. I’ve tried some my friends made in Finland and they taste amazing!

  4. Veronica Solomon says

    She is always so beautiful! Great choice for a spokes person

  5. Lawna Young says

    How exciting for Soda Stream and it’s many customers. I myself, love Soda Stream products!

  6. I am sure she will bring in lots of new customers for them. I have a Soda Stream and it’s really cool, so I think she will definitely help get the word out!!

  7. Jennifer Williams says

    I love Soda Stream, one of my favorite appliances. I will have to find out who she is as I have not heard of her, congratulations to her though for being chosen.

  8. mena & taty says

    I love my bubbles!
    I yet have to get the machine for myself but I have stop stop procrastinating

    Seems like they are going to the the world by storm with her as an ambassador!

  9. I think its a great fit! Shes beautiful and she clearly loves the product and brand, so why not? Great fit, yep.. Great fit!

  10. I haven’t tried the soda stream but I always hear good things about it!

  11. She’s definitely a fun actress! I haven’t ever tried the soda stream but I think it would be perfect for my MIL because she loves her soda!

  12. Liz @ A Nut in a Nutshell says

    I’m not a huge fan of celebrity endorsements, but I LOVE the Soda Stream regardless so she doesn’t affect that one way or the other. The product is just darn good on its own.

  13. I’m not such a big fan of celebrity endorsement either, but I sure would LOVE a soda stream!

  14. JadeLouise Designs says

    I’m not one to really care much about celebrity endorsement. i mostly care about the product itself. And as a SodaStream owner myself; I am in love with it! Had it for about 2 years and still going strong. Although I love the newer models more than the old one I have. they look more sleek. lol.

  15. Well, that’s cool! I’ve always loved her! And I see lots about SodaStream these days, too!

  16. Now I wouldn’t have expected her as an ambassador but I think it’s really cool 🙂 x

  17. I’ve had a Soda Stream for a while now. It’s cool that they picked a celebrity who actually uses the product.

  18. 1WholeLotta_Mama1 says

    I love her, she is so beautiful and down to earth. I am happy to see an ambassador that actually uses the product and who actually loves the product as well. Good for SodaStream!

  19. chubskulit says

    Such a perfect model for Soda Stream. I love SJ she’s beautiful and I love her acting!

  20. A bubbly girl for a bubbly drink! What a perfect pair!

  21. I love her and think she’s the perfect ft for them. Can’t wait to see the ads.

  22. awesome i love Scarlett and i so want one of those soda streams they look so cool

  23. WhereTessLives says

    I havent seen Scarlett for awhile. We have been curious about those soda makers. They look cool.

  24. Maria Sinclair says

    I love Scarlett!! She has mentioned that she has used the product in the past before which I really like. We have a red soda stream in my home.

  25. Scarlett is cool, But I never use soda stream I heard it was pretty good though, But I would love to have one

  26. Kay Adeola says

    We have a soda stream but no longer use it used to find it great but i suppose everyone just got bored of it lol.

  27. Courtney Pies says

    I hadn’t seen anything about ScarJo becoming an ambassador, but I think SodaStream made a great choice!

  28. i didn’t realize they had a new brand ambassador. i think she fits the right person the target market would aspire to see themselves being

  29. C'mon Get Crafty says

    I miss our Sodastream, it has been in storage for a while – can’t wait to finally get our house and pull it out again!

  30. That is awesome! I love Scarlett, she’s so down to earth. I also love SodaStream, I use mine all the time!

  31. Love Scarlett and SodaStream is really awesome. It’s been on my wish list for a year.

  32. I love that she is their ambassador. I love her.

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