What Is The Definition Of Today’s Family? #LaFamiliadeHoy #Ad

*This is a compensated campaign in collaboration with Johnson & Johnson and Latina Bloggers Connect.

    Recently I was having a conversation with my mother about when my siblings and I were growing up and she commented that times have certainly changed since she and my father were raising us.  Mom went on to say that today’s modern families have a lot more issues to deal with than the families of yesterday.

    In her opinion, today’s parents have so many more factors that they have to consider when protecting their children including the Internet, advances in technology, and other external influences related to music and the media.  “One thing that hasn’t changed,” she concluded, “is the importance of instilling family values, regardless of what your family dynamics are.”

    I would have to say that I agree with my Mom on many of these points.  The question then becomes, “What is the definition of today’s family?”  My husband and I certainly consider ourselves a modern family or a “Familia de Hoy.”  We are raising our children in a racially and multiculturally diverse household and reinforcing the importance of respect and tolerance for others and for one another.  Additionally, we are trying to raise our boys to be hard workers and to have ambition along with setting goals.

    Johnson & Johnson and Univision have teamed together to highlight an authentic, modern and active family to become “La Familia de Hoy,” or a family of today.

    If I had to describe what a “Familia de Hoy” means to me, there are many things that come to mind.  As a Hispanic woman, the importance of family is something that was instilled in me from an early age.  Growing up in Spain, I was taught that family was the most important thing above anything else.  For me, family means loyalty and being able to depend on each other through the good times and the bad times.  It means having a group of people who always have your back and who understand you and accept you unconditionally.

    Three families have been selected by Johnson & Johnson and Univision to compete for the grand title of “La Familia de Hoy.”  They are the López family, the Jiménez family, and the Olivera family.  All three of them represent everything that is good and positive about the Hispanic family and they are competing with one another for the chance to become for Johnson & Johnson in 2014.

    After careful consideration, I have decided that I will be voting for the López family.  They have a tremendous work ethic and they are involved in supporting both of their children in their respective interests.  I really like that the grandparents in that family are actively involved in helping to raise the kids and that the entire family lives within 15 minutes of each other.  My family purchased a multi-family home in 2004 so we could be together and raise all of our children under the same roof so I could totally relate to this family.  You can vote for your number one familia by visiting the Univision voting site.

    Please make sure that you share this contest with your friends and family so that they too could vote for their favorite “La Familia de Hoy!”  You can find out who the winning family ends up being by watching Sábado Gigante on Univision on Saturday, December 21, 2013 at 8:00 pm.  That evening, one of these three families will walk away with the coveted title of “La Familia de Hoy.”

Disclosure:  This is a compensated campaign in collaboration with Johnson & Johnson and Latina Bloggers Connect.  I am disclosing this in accordance with the Federal Trade Commissions 16 CFR, Part 255 “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

© 2013, Tough Cookie Mommy. All rights reserved.


  1. I think it is wonderful that Johnson and Johnson has set a side some time to honor families that work hard to make their world and others a great place.

  2. scentednights2002 says

    What a great way for them to honor families. I will share!

  3. Daisy Tremorev says

    They all sound great, but I’m voting for the Lopez family too!

  4. That is wonderful that J&J is working to honor families!

  5. I love how the “grandparents in that family are actively involved in helping to raise the kids”. I think it is so important for the entire family to help the new generation to grow up to be responsible and caring adults.

  6. Melanie Roberts says

    What a beautiful family and wishing them all the luck in the world.. hard to say what the modern family is.. Honestly I loved the “old” family back in the day where we had more time for each other….thanks for sharing what a great thing j&j is doing

  7. Yeah there is way more things out there now that make it harder indeed, all the social media can spread things like wildfire

  8. I think I agree with your mom on this one, too. Life was much simpler when we were kids & there is way too much stuff out there that can cause issues – but family values are one of the most important things we can instill in our kids.

  9. Terry My Journey With Candida says

    Your Mom is one smart cookie!! I just voted and hope I did it right. You might want to check and see.

  10. Life was certainly much simpler when I was growing up! Family is important, very important!

  11. mail4rosey says

    Good family values and tolerance of everyone are very important things to teach! I like that the grandparents are so helpful in the Lopez family too!! My grandparents were so paramount to my youth, I can’t imagine how life would have been w/o them. 🙂

  12. Thanks for sharing the voting site. I like to do this kind of thing. I always value my family and would love to cast my vote to a family that is deserving.

  13. Jennifer Williams says

    Things are definitely different now than when I was a kid. Technology can be both good and bad when raising our kids today. I love that Johnson & Johnson is putting together this cotnest.

  14. I would say as technology grows, each generation will experience something new growing up. But I hope & love for good family values stay, it’s such a rarity to see nowadays!

  15. Things are different now for sure and although technology has improved our life in many ways, we have also lost some important things because of it. I am going to take some time to look at the site and I will vote. Although I am sure all three families are very worthy.

  16. Melanie Roberts says

    Good luck to all the families, what a wonderful thing J&J is doing…

  17. I would have to agree with your mom. Things really are different from when I was growing up. Good luck to all the families entering.

  18. The world has changed so much since I was a little girl. I cannot believe I made it out alive, looking back at the things I did and how much my parents didn’t know I was doing. They did teach me about respect for others but didn’t teach me so much about respect for myself. Respect is where I’ve started with my children and I know that when they are my age, I hope they can say different than I. This is a great post. Thank you for sharing about your family.

  19. What a nice thing Johnson & Johnson is doing. I will be sure to take part.

  20. coupontammy says

    I have to agree with your mother also. Things are so different now a days then when we were kids. I think this is a great program the J&J are doing. Family really is the most important thing in my option.

  21. Teresa McCluskey says

    Such a beautiful family! I love the program J&J is doing! Great way to support families!

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