*I participated in an Ambassador Activation on behalf of Mom Central Consulting for the Northwestern Mutual Foundation. I received a promotional item to thank me for participating.
Have you lost someone you love to cancer? Unfortunately, chances are that you have been negatively affected by this disease in one way or another. In 2007, when I was thirty years old, I was diagnosed as having Chronic Myeloid Leukemia or CML. There is no way for me to describe to all of you what a shock and horror it was to hear those words. When you are young you think you are invincible and you never expect to hear that you are afflicted with a life-threatning illness.
Since I had a newborn baby and a toddler, I did not have the luxury of feeling sorry for myself and I decided to take my health into my own hands and to become proactive about my treatment. I am very blessed that advances in modern medicine have made my form of Leukemia treatable although I do still suffer from side-effects due to the life saving medication that I will have to take for the rest of my life. It goes without saying that cancer advocacy is a cause that is extremely personal to me and close to my heart.
This year, I am proud to join the Northwestern Mutual Foundation and Alex’s Lemonade Stand in their efforts to raise money to fight against childhood cancer. Through May 13th, they are calling upon sons and daughters who want to honor their heroic moms or mother figures by uploading images of them on Twitter, Facebook, or Instagram using the #MyHeroMom hashtag.
For each social action (image upload, Facebook share and like, tweet and retweet) generated by consumers, the Northwestern Mutual Foundation will donate $5 to its nonprofit partner, Alex’s Lemonade Stand Foundation (ALSF), up to $50,000 for childhood cancer research.
Northwestern Mutual is an organization after my own heart when it comes to raising the battle cry for finding the cures for childhood cancers and standing behind those families who are battling this horrible disease. As a matter of fact, since 2012, the Northwestern Mutual Childhood Cancer Program has supported more than 2,500 children and families and funded more than 26,000 research hours toward life-saving cures.
The battle doesn’t stop there, however, ALSF also works in conjunction with physicians, scientists and nurses to identify the specific challenges they face in bringing new treatments to children with cancer. They develop grant opportunities to speed up the process of bringing the most promising and life-saving treatments to seriously ill children and bringing hope to their families and loved ones. Share a photo of your “Hero Mom” on social media using the #MyHeroMom hashtag and keep Mother’s Day going all year long!
Let’s Discuss: How has cancer affected your life or the lives of your family or friends?
Disclosure: This is a compensated campaign on behalf of Mom Central Consulting (#MC) for Northwestern Mutual Foundation. I received a promotional item as a thank you for participating. I am disclosing this in accordance with the Federal Trade Commissions 16 CFR, Part 255 “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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